London, UK – 15th March 2021 – Brand, NPD, Category and Shopper consultancy Touchstone Shoppercentric has expanded its team with the appointment of Ian Hext as Research Director to help drive both current and future growth.
Ian Hext has 30 years consumer insight experience having previously worked for Savanta (formerly The Oxford Research Agency/ Future Thinking). Ian has helped many FMCG and Consumer brands bring their products to market through developing integrated programmes of research covering concept and product development, packaging, pricing and range research. Ian believes in clear and actionable insights based upon quality data. His specialisms include behaviour and volumetric modelling allowing clients to gain accurate measures of volume and value opportunities for their products.
Jamie Rayner, MD of Shoppercentric says; “With Ian’s background it provides a further expansion and depth to our research capabilities and our commercial sense. It’s imperative that we have the ability to provide our clients with as full an understanding of how their brands work, both in-store and outside. A deeper understanding of the marketing mix delivers better and fuller recommendations for our clients.”
Tim Baker, Chairman of Touchstone Shoppercentric says; “With a pedigree in shopper behaviour, we are all too familiar with the importance of brands having strong visual assets and distinctive associations. Enabling clients to know what visual assets truly define them in a competitive context and creating the right research to steer development and refinement is just a natural part of the journey that needs to be completed. All too often the shopper and the environment within which brands are sold in is overlooked or not truly understood in bringing brands to market. This appointment helps us fuse existing skillsets, apply our unique research tools around conscious / pre conscious decision making and execute incisive research through a great team.”
Ian commences with immediate effect. For more information, please contact info@shoppercentric.com / info@touchstonepartners.com
About Touchstone
Touchstone was founded in 2002 by Jon Darby, Managing Director and Tim Baker, Chairman. Touchstone has expertise across all types of B2C and B2B research from finance, technology to insight and consulting for both Leisure and FMCG sectors.
For more information visit: www.touchstonepartners.co.uk
About Shoppercentric
Shoppercentric was established is 2004 and specialise in shopper research, providing brand owners and retailers with the perspective that drives shopper marketing and retail strategies. In addition to research practice, Shoppercentric is frequently called on to speak at conferences and comment in national media. The firm publishes the widely read “Window On” magazine which explores shopping trends in the marketplace.
For more information visit: www.shoppercentric.com