Shoppercentric
Changes To Our Working Week to Boost The Shoppercentric Experience For Clients & Staff
Our obsession is to provide a top-class customer experience. This starts with our team: how they feel about their role, the work they do...
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Shoppercentric
- Mar 15, 2021
- 2 min
Growth Continues: Touchstone Shoppercentric expands team.
London, UK – 15th March 2021 – Brand, NPD, Category and Shopper consultancy Touchstone Shoppercentric has expanded its team with the...
127 views
Shoppercentric
- Jan 26, 2021
- 2 min
Touchstone Shoppercentric expands team to meet their increasing demand for brand research.
London, UK – 25th January 2021 – Brand, NPD, Category and Shopper consultancy practice Touchstone Shoppercentric has expanded its team...
111 views
Danielle Pinnington
- Nov 28, 2019
- 2 min
Sustainability - What next?
As we’ve said at various points in our previous blogs, consumers/shoppers need help to turn their desire to be environmentally friendly...
76 views
Shoppercentric
- Nov 21, 2019
- 3 min
An expert view on sustainability
We asked sustainability consultant Sophie Mather to give us an industry perspective...
48 views
Sarah Banks
- Nov 14, 2019
- 3 min
Connecting Emotionally with Shoppers through Packaging
Packaging is in the spotlight like never before – mostly for the wrong reasons...
64 views
Jamie Rayner
- Oct 31, 2019
- 2 min
Is anyone on the right track?
Understandably there is a lot of pressure on food producers, brand manufacturers and retailers to ‘up’ their sustainability credentials...
23 views
Sarah Banks
- Oct 17, 2019
- 3 min
Sustainability takes effort
We may well feel that sorting our waste into the separate recycling bins or perusing the wonky veg is a job well done...
34 views
Danielle Pinnington
- Oct 10, 2019
- 2 min
Being 'Green' - We're all at it
It seems that being ‘green’ has become the norm, with 80% of UK shoppers describing themselves as being ‘environmentally friendly’...
21 views
Shoppercentric
- Jul 18, 2019
- 2 min
It's Hearts, not Minds, right? Right!
Politicians are increasingly like brands. With the rise of populism, it’s clear that significant parts of the electorate are swayed...
71 views
Shoppercentric
- Jun 27, 2019
- 3 min
NEWS: Touchstone Signs Exclusive Global Partnership Agreement with MindTrace
Unique offering measures System 1 responses without asking a single question
27 views
Rob Bates
- Jun 13, 2019
- 3 min
Optimising the sports viewer's experience
It’s often claimed that big data analytics is for the benefit of the customer as much as the provider but cynics almost equally counter...
62 views
Danielle Pinnington
- May 23, 2019
- 3 min
Big Data – just a part of the story you need
Big data, fast data, however you want to talk about it, is in rapid growth. To give you some perspective: Over the last two years alone...
37 views
Kristen Davis
- May 2, 2019
- 3 min
Life in the palm of our hands
No, midwifery isn’t our latest venture here at Shoppercentric, but we do enjoy getting to grips with life in general...
40 views
Tim Baker
- Apr 25, 2019
- 3 min
The insignificance of significance testing.
I mentally gave thanks to Jack Miles for raising this prickly issue...
57 views
Jon Darby
- Mar 22, 2019
- 3 min
"Send three and fourpence. We're going to a dance."
Over the weekend I came across an amusing video doing the rounds that got me thinking about the challenges we face...
68 views
Kristen Davis
- Mar 14, 2019
- 4 min
It's called a touchpoint for good reason
We know that over 80% of visual activity in the purchase process is attributed to processing the vast array of packaging available...
75 views
Tim Baker
- Mar 7, 2019
- 3 min
It’s all from the heart.
I was doing a bit of industrial navel gazing the other day. No, not risking a herniated disc by trying to peer into my own belly button...
26 views
Danielle Pinnington
- Feb 28, 2019
- 3 min
Convenience – a channel or a mindset?
For a number of years now the Convenience sector has been in growth, with aggressive store opening strategies...
76 views
Jamie Rayner
- Feb 21, 2019
- 4 min
Nudge Nudge Blog Blog
I, probably like most who read blogs, are generally interested in what’s going on the marketplace...
47 views
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