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Changes To Our Working Week to Boost The Shoppercentric Experience For Clients & Staff
Our obsession is to provide a top-class customer experience. This starts with our team: how they feel about their role, the work they do...

Shoppercentric
May 16, 20222 min read
23 views


Growth Continues: Touchstone Shoppercentric expands team.
London, UK – 15th March 2021 – Brand, NPD, Category and Shopper consultancy Touchstone Shoppercentric has expanded its team with the...

Shoppercentric
Mar 15, 20212 min read
151 views


Touchstone Shoppercentric expands team to meet their increasing demand for brand research.
London, UK – 25th January 2021 – Brand, NPD, Category and Shopper consultancy practice Touchstone Shoppercentric has expanded its team...

Shoppercentric
Jan 26, 20212 min read
118 views


Sustainability - What next?
As we’ve said at various points in our previous blogs, consumers/shoppers need help to turn their desire to be environmentally friendly...

Danielle Pinnington
Nov 28, 20192 min read
81 views


An expert view on sustainability
We asked sustainability consultant Sophie Mather to give us an industry perspective...

Shoppercentric
Nov 21, 20193 min read
55 views


Connecting Emotionally with Shoppers through Packaging
Packaging is in the spotlight like never before – mostly for the wrong reasons...

Sarah Banks
Nov 14, 20193 min read
66 views


Is anyone on the right track?
Understandably there is a lot of pressure on food producers, brand manufacturers and retailers to ‘up’ their sustainability credentials...

Jamie Rayner
Oct 31, 20192 min read
24 views


Sustainability takes effort
We may well feel that sorting our waste into the separate recycling bins or perusing the wonky veg is a job well done...

Sarah Banks
Oct 17, 20193 min read
38 views


Being 'Green' - We're all at it
It seems that being ‘green’ has become the norm, with 80% of UK shoppers describing themselves as being ‘environmentally friendly’...

Danielle Pinnington
Oct 10, 20192 min read
26 views


NEWS: Touchstone Signs Exclusive Global Partnership Agreement with MindTrace
Unique offering measures System 1 responses without asking a single question

Shoppercentric
Jun 27, 20193 min read
30 views


Optimising the sports viewer's experience
It’s often claimed that big data analytics is for the benefit of the customer as much as the provider but cynics almost equally counter...

Rob Bates
Jun 13, 20193 min read
66 views


Big Data – just a part of the story you need
Big data, fast data, however you want to talk about it, is in rapid growth. To give you some perspective: Over the last two years alone...

Danielle Pinnington
May 23, 20193 min read
40 views


Life in the palm of our hands
No, midwifery isn’t our latest venture here at Shoppercentric, but we do enjoy getting to grips with life in general...

Kristen Davis
May 2, 20193 min read
44 views


The insignificance of significance testing.
I mentally gave thanks to Jack Miles for raising this prickly issue...

Tim Baker
Apr 25, 20193 min read
60 views


"Send three and fourpence. We're going to a dance."
Over the weekend I came across an amusing video doing the rounds that got me thinking about the challenges we face...

Jon Darby
Mar 22, 20193 min read
76 views


It's called a touchpoint for good reason
We know that over 80% of visual activity in the purchase process is attributed to processing the vast array of packaging available...

Kristen Davis
Mar 14, 20194 min read
77 views


It’s all from the heart.
I was doing a bit of industrial navel gazing the other day. No, not risking a herniated disc by trying to peer into my own belly button...

Tim Baker
Mar 7, 20193 min read
29 views


Convenience – a channel or a mindset?
For a number of years now the Convenience sector has been in growth, with aggressive store opening strategies...

Danielle Pinnington
Feb 28, 20193 min read
82 views


Nudge Nudge Blog Blog
I, probably like most who read blogs, are generally interested in what’s going on the marketplace...

Jamie Rayner
Feb 21, 20194 min read
61 views


Simply better retail experiences
Last week I was sharing our latest trends report with POPAI members at their annual retail conference...

Danielle Pinnington
Feb 14, 20192 min read
39 views
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