CONTEXT REIGNS SUPREME
When Shoppercentric was set up in 2004 the role of shopper insight was still in its infancy, emerging from the discipline of category...
CONTEXT REIGNS SUPREME
Food banks and how data analytics is optimising the food supply chain, locally and internationally
Out of Sight, Out of Mind?
The Shopper You Need to Know Better
Can we break 4000 year-old shopping habits?
Fakeaways: a fad or here to stay?