The rise of plant based dairy alternatives in the last few years has been phenomenal and from my point of view truly surprising. Having...

Successful New Product Development is key for all business, now more so than ever, with increasingly competitive marketplaces, highly...

I read a thought-provoking article recently, an edited version of Campaign's interview: with Byron Sharp, that reflected on his point of...

London, UK – 15th March 2021 – Brand, NPD, Category and Shopper consultancy Touchstone Shoppercentric has expanded its team with the...

London, UK – 25th January 2021 – Brand, NPD, Category and Shopper consultancy practice Touchstone Shoppercentric has expanded its team...

On the morning of March 18th 2020...

Since Shoppercentric was founded in 2004...

As we’ve said at various points in our previous blogs, consumers/shoppers need help to turn their desire to be environmentally friendly...

We asked sustainability consultant Sophie Mather to give us an industry perspective...

Packaging is in the spotlight like never before – mostly for the wrong reasons...

Understandably there is a lot of pressure on food producers, brand manufacturers and retailers to ‘up’ their sustainability credentials...

We spoke to one passionate shopper about her intrepid journey towards a more sustainable lifestyle. Julie - single mum of two hungry...

We may well feel that sorting our waste into the separate recycling bins or perusing the wonky veg is a job well done...

It seems that being ‘green’ has become the norm, with 80% of UK shoppers describing themselves as being ‘environmentally friendly’...

Earlier this year, those of you with school aged children may well have received a letter or email from your children’s school...

Politicians are increasingly like brands. With the rise of populism, it’s clear that significant parts of the electorate are swayed...

Unique offering measures System 1 responses without asking a single question

It’s often claimed that big data analytics is for the benefit of the customer as much as the provider but cynics almost equally counter...

Big data, fast data, however you want to talk about it, is in rapid growth. To give you some perspective: Over the last two years alone...

Debating the usefulness of norms and benchmarks is one of those not-so-rare pleasures any Insight or research specialist...