Jamie Rayner
CONTEXT REIGNS SUPREME
When Shoppercentric was set up in 2004 the role of shopper insight was still in its infancy, emerging from the discipline of category...
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Shoppercentric
- Dec 15, 2022
- 4 min
Food banks and how data analytics is optimising the food supply chain, locally and internationally
Against the cost-of-living crisis, rising energy and food costs, demand for emergency food at UK food banks is forecast to substantially...
21 views
Shoppercentric
- Nov 24, 2022
- 5 min
Out of Sight, Out of Mind?
Be it Covid, climate or cost of living, the world is in crisis. The UK Government Autumn statement last week forecast a third of the...
38 views
Shoppercentric
- Oct 18, 2022
- 5 min
The Shopper You Need to Know Better
The London Marathon is always inspiring. Sitting on a comfortable sofa watching people from all walks of life tackling the 26.2 miles...
72 views
Shoppercentric
- Oct 12, 2022
- 4 min
Can we break 4000 year-old shopping habits?
They say old habits die hard but to break ones that have been knocking around for 4000 years sounds just that little bit harder. Imagine...
60 views
Shoppercentric
- Aug 11, 2022
- 3 min
Fakeaways: a fad or here to stay?
Fakeaways, the art of recreating your favourite restaurant or takeaway dishes in the comfort of your own home, have soared in popularity...
37 views
Shoppercentric
- Jul 29, 2022
- 3 min
Anxious younger shoppers too overwhelmed to fight climate change?
We haven’t heard that much from Greta in a while. No doubt she’s taking a well-earned break from the media eye. Judging by our recent...
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Shoppercentric
- May 16, 2022
- 2 min
Changes To Our Working Week to Boost The Shoppercentric Experience For Clients & Staff
Our obsession is to provide a top-class customer experience. This starts with our team: how they feel about their role, the work they do...
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Shoppercentric
- May 7, 2021
- 3 min
Sorting the Almond from the Oat - a personal reflection
The rise of plant based dairy alternatives in the last few years has been phenomenal and from my point of view truly surprising. Having...
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Shoppercentric
- Apr 12, 2021
- 3 min
Quick and Cheap Concept Testing? – Don’t fall into the trap.
Successful New Product Development is key for all business, now more so than ever, with increasingly competitive marketplaces, highly...
36 views
Marie Screene
- Mar 31, 2021
- 2 min
"You are not as interesting as you think"
I read a thought-provoking article recently, an edited version of Campaign's interview: with Byron Sharp, that reflected on his point of...
86 views
Shoppercentric
- Mar 15, 2021
- 2 min
Growth Continues: Touchstone Shoppercentric expands team.
London, UK – 15th March 2021 – Brand, NPD, Category and Shopper consultancy Touchstone Shoppercentric has expanded its team with the...
136 views
Shoppercentric
- Jan 26, 2021
- 2 min
Touchstone Shoppercentric expands team to meet their increasing demand for brand research.
London, UK – 25th January 2021 – Brand, NPD, Category and Shopper consultancy practice Touchstone Shoppercentric has expanded its team...
113 views
Shoppercentric
- Mar 19, 2020
- 1 min
Coronavirus and the impact on the retail industry - BBC Radio - 18th March 2020
On the morning of March 18th 2020...
32 views
Jamie Rayner
- Mar 17, 2020
- 3 min
Novel Becoming Normal – why we think prudence will prevail over panic
Since Shoppercentric was founded in 2004...
127 views
Danielle Pinnington
- Nov 28, 2019
- 2 min
Sustainability - What next?
As we’ve said at various points in our previous blogs, consumers/shoppers need help to turn their desire to be environmentally friendly...
77 views
Shoppercentric
- Nov 21, 2019
- 3 min
An expert view on sustainability
We asked sustainability consultant Sophie Mather to give us an industry perspective...
48 views
Sarah Banks
- Nov 14, 2019
- 3 min
Connecting Emotionally with Shoppers through Packaging
Packaging is in the spotlight like never before – mostly for the wrong reasons...
64 views
Jamie Rayner
- Oct 31, 2019
- 2 min
Is anyone on the right track?
Understandably there is a lot of pressure on food producers, brand manufacturers and retailers to ‘up’ their sustainability credentials...
23 views
Shoppercentric
- Oct 24, 2019
- 3 min
One Shopper Against Plastic
We spoke to one passionate shopper about her intrepid journey towards a more sustainable lifestyle. Julie - single mum of two hungry...
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