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Shoppercentric Blog

Jan 26
2 min

Touchstone Shoppercentric expands team to meet their increasing demand for brand research.

London, UK – 25th January 2021 – Brand, NPD, Category and Shopper consultancy practice Touchstone Shoppercentric has expanded its team wi...

83 views

Coronavirus and the impact on the retail industry - BBC Radio - 18th March 2020

Shoppercentric

Mar 19, 2020
1 min

Coronavirus and the impact on the retail industry - BBC Radio - 18th March 2020

On the morning of March 18th 2020...

23 views

Novel Becoming Normal – why we think prudence will prevail over panic

Jamie Rayner

Mar 17, 2020
3 min

Novel Becoming Normal – why we think prudence will prevail over panic

Since Shoppercentric was founded in 2004...

95 views

Danielle Pinnington

Nov 28, 2019
2 min

Sustainability - What next?

As we’ve said at various points in our previous blogs, consumers/shoppers need help to turn their desire to be environmentally friendly...

45 views

Shoppercentric

Nov 21, 2019
3 min

An expert view on sustainability

We asked sustainability consultant Sophie Mather to give us an industry perspective...

30 views

Connecting Emotionally with Shoppers through Packaging

Sarah Banks

Nov 14, 2019
3 min

Connecting Emotionally with Shoppers through Packaging

Packaging is in the spotlight like never before – mostly for the wrong reasons...

59 views

Jamie Rayner

Oct 31, 2019
2 min

Is anyone on the right track?

Understandably there is a lot of pressure on food producers, brand manufacturers and retailers to ‘up’ their sustainability credentials...

20 views

Shoppercentric

Oct 24, 2019
3 min

One Shopper Against Plastic

We spoke to one passionate shopper about her intrepid journey towards a more sustainable lifestyle. Julie - single mum of two hungry...

14 views

Sarah Banks

Oct 17, 2019
3 min

Sustainability takes effort

We may well feel that sorting our waste into the separate recycling bins or perusing the wonky veg is a job well done...

28 views

Danielle Pinnington

Oct 10, 2019
2 min

Being 'Green' - We're all at it

It seems that being ‘green’ has become the norm, with 80% of UK shoppers describing themselves as being ‘environmentally friendly’...

16 views

Kristen Davis

Oct 3, 2019
2 min

Grandmother knows how to suck eggs

Earlier this year, those of you with school aged children may well have received a letter or email from your children’s school...

33 views

Shoppercentric

Jul 18, 2019
2 min

It's Hearts, not Minds, right? Right!

Politicians are increasingly like brands. With the rise of populism, it’s clear that significant parts of the electorate are swayed...

66 views

NEWS: Touchstone Signs Exclusive Global Partnership Agreement with MindTrace

Shoppercentric

Jun 27, 2019
3 min

NEWS: Touchstone Signs Exclusive Global Partnership Agreement with MindTrace

Unique offering measures System 1 responses without asking a single question

21 views

Optimising the sports viewer's experience

Rob Bates

Jun 13, 2019
3 min

Optimising the sports viewer's experience

It’s often claimed that big data analytics is for the benefit of the customer as much as the provider but cynics almost equally counter...

55 views

Big Data – just a part of the story you need

Danielle Pinnington

May 23, 2019
3 min

Big Data – just a part of the story you need

Big data, fast data, however you want to talk about it, is in rapid growth. To give you some perspective: Over the last two years alone...

32 views

Sarah Banks

May 9, 2019
4 min

Are Norms still Normal?

Debating the usefulness of norms and benchmarks is one of those not-so-rare pleasures any Insight or research specialist...

37 views

Kristen Davis

May 2, 2019
3 min

Life in the palm of our hands

No, midwifery isn’t our latest venture here at Shoppercentric, but we do enjoy getting to grips with life in general...

38 views

The insignificance of significance testing.

Tim Baker

Apr 25, 2019
3 min

The insignificance of significance testing.

I mentally gave thanks to Jack Miles for raising this prickly issue...

52 views

"Send three and fourpence. We're going to a dance."

Jon Darby

Mar 22, 2019
3 min

"Send three and fourpence. We're going to a dance."

Over the weekend I came across an amusing video doing the rounds that got me thinking about the challenges we face...

55 views

It's called a touchpoint for good reason

Kristen Davis

Mar 14, 2019
4 min

It's called a touchpoint for good reason

We know that over 80% of visual activity in the purchase process is attributed to processing the vast array of packaging available...

71 views

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