We address a wide range of business challenges
Making this happen means using a blended approach of methods
What to sell, where
informing cross-channel ranging and distribution strategies, and helping you build the principles of great layout and adjacencies
How to make shopping easier, and more rewarding
helping retailers and brands to fulfil shoppers' practical and emotional needs across all platforms and channels
Pathway to purchase
understanding how and why choices are made throughout the purchase journey
How to drive footfall
to stores, websites, or categories, by identifying that competitive edge that will pull shoppers in or the nudge to push them
How to put shoppers at the heart of your business plan
by using compelling engagement and immersion techniques to bring stakeholders and shoppers together
understanding the conscious and unconscious behaviour and neuro-responses to predict and influence future decisions
How to convert at point of sale
identifying the best ways to seduce and persuade via packaging, merchandising/
adjacencies, choice framing and other shopper marketing activation
How to optimise performance across markets
Using our international capabilities to drive best practice and deliver clarity, whilst reflecting the all-important local retail context.
exploring brand affinity and how this connection can be amplified before and during purchase cycles
giving customers a voice to evaluate new or conceptual pack, store and communications initiatives
How do we do this?
By watching, listening, understanding and challenging.