Jamie Rayner
CONTEXT REIGNS SUPREME
When Shoppercentric was set up in 2004 the role of shopper insight was still in its infancy, emerging from the discipline of category...
top of page
Search
Shoppercentric
- Dec 15, 2022
- 4 min
Food banks and how data analytics is optimising the food supply chain, locally and internationally
Against the cost-of-living crisis, rising energy and food costs, demand for emergency food at UK food banks is forecast to substantially...
26 views
Shoppercentric
- Nov 24, 2022
- 5 min
Out of Sight, Out of Mind?
Be it Covid, climate or cost of living, the world is in crisis. The UK Government Autumn statement last week forecast a third of the...
40 views
Shoppercentric
- Oct 18, 2022
- 5 min
The Shopper You Need to Know Better
The London Marathon is always inspiring. Sitting on a comfortable sofa watching people from all walks of life tackling the 26.2 miles...
72 views
Shoppercentric
- Apr 12, 2021
- 3 min
Quick and Cheap Concept Testing? – Don’t fall into the trap.
Successful New Product Development is key for all business, now more so than ever, with increasingly competitive marketplaces, highly...
37 views
Marie Screene
- Mar 31, 2021
- 2 min
"You are not as interesting as you think"
I read a thought-provoking article recently, an edited version of Campaign's interview: with Byron Sharp, that reflected on his point of...
87 views
Jamie Rayner
- Mar 17, 2020
- 3 min
Novel Becoming Normal – why we think prudence will prevail over panic
Since Shoppercentric was founded in 2004...
127 views
Danielle Pinnington
- Nov 28, 2019
- 2 min
Sustainability - What next?
As we’ve said at various points in our previous blogs, consumers/shoppers need help to turn their desire to be environmentally friendly...
77 views
Shoppercentric
- Nov 21, 2019
- 3 min
An expert view on sustainability
We asked sustainability consultant Sophie Mather to give us an industry perspective...
48 views
Sarah Banks
- Nov 14, 2019
- 3 min
Connecting Emotionally with Shoppers through Packaging
Packaging is in the spotlight like never before – mostly for the wrong reasons...
64 views
Jamie Rayner
- Oct 31, 2019
- 2 min
Is anyone on the right track?
Understandably there is a lot of pressure on food producers, brand manufacturers and retailers to ‘up’ their sustainability credentials...
23 views
Sarah Banks
- Oct 17, 2019
- 3 min
Sustainability takes effort
We may well feel that sorting our waste into the separate recycling bins or perusing the wonky veg is a job well done...
35 views
Danielle Pinnington
- Oct 10, 2019
- 2 min
Being 'Green' - We're all at it
It seems that being ‘green’ has become the norm, with 80% of UK shoppers describing themselves as being ‘environmentally friendly’...
22 views
Kristen Davis
- Oct 3, 2019
- 2 min
Grandmother knows how to suck eggs
Earlier this year, those of you with school aged children may well have received a letter or email from your children’s school...
41 views
Shoppercentric
- Jun 27, 2019
- 3 min
NEWS: Touchstone Signs Exclusive Global Partnership Agreement with MindTrace
Unique offering measures System 1 responses without asking a single question
27 views
Rob Bates
- Jun 13, 2019
- 3 min
Optimising the sports viewer's experience
It’s often claimed that big data analytics is for the benefit of the customer as much as the provider but cynics almost equally counter...
62 views
Danielle Pinnington
- May 23, 2019
- 3 min
Big Data – just a part of the story you need
Big data, fast data, however you want to talk about it, is in rapid growth. To give you some perspective: Over the last two years alone...
38 views
Sarah Banks
- May 9, 2019
- 4 min
Are Norms still Normal?
Debating the usefulness of norms and benchmarks is one of those not-so-rare pleasures any Insight or research specialist...
45 views
Kristen Davis
- May 2, 2019
- 3 min
Life in the palm of our hands
No, midwifery isn’t our latest venture here at Shoppercentric, but we do enjoy getting to grips with life in general...
43 views
Tim Baker
- Apr 25, 2019
- 3 min
The insignificance of significance testing.
I mentally gave thanks to Jack Miles for raising this prickly issue...
58 views
bottom of page