Five Shifts Shaping the Category’s Future For years, No/Lo has been viewed as a niché; an alternative for the designated drivers, dieters or those choosing total sobriety. But our latest research at Shoppercentric shows the category is entering a new phase. Consumers are shifting from seeing these drinks as just substitutes, towards seeing them as legitimate choices. No/Lo is now visible, available and increasingly socially accepted. Across in-depth interviews, accompanied sh

AI Slop is everywhere. AI ‘article’ Slop is equally prevalent. Even when people are going to point out any drawbacks in a particular element of AI usage, they seem to be obliged to start their commentary with ‘We know that AI is going to change the world etc etc’ (order bias anyone? If every argument starts by stressing the importance of AI, then any less positive commentary in the same article is bound to get lost). Much of the commentary seems to be led by people/organisati

How food, health and science are changing the healthy eating landscape /mindset. As each year begins, health and wellbeing are top of mind and 2026 is no exception. Food and health advertising is changing fast, with rules around HFSS tightening, and GLP-1 drugs dramatically reshaping consumer behaviour, manufacturers/ brands are looking to find ways to stay relevant and compliant. There’s also a growing trend towards a sustainable lifestyle approach, the ‘unjunking’ of foods,

Applying Our 6S Change Model for GLP-1 Your GLP-1 strategy is probably built on the wrong question. Most senior leaders in marketing, brand, category and strategy are currently asking some version of: “How big is the GLP-1 opportunity?” or “Should we be launching a GLP-1 product range?” “How much of a risk is this to my business?” “Am I overexposed?”.  These are all reasonable questions; however, they are not the most important ones. The question that will actually determine

How GLP-1 Is Rewriting Eating, Cooking and Shopping Overview GLP-1 medications are growing fast in presence and cultural visibility.  Their impact on food behaviour, cooking and shopping is real, measurable and already underway.  Our self-funded research, combining quantitative data from 1,002 nationally representative shoppers (December 2025) with nine depth interviews and in-store shop walks (January/February 2026), produces a clear picture: GLP-1 users are not one type of

For those of you that have been following our WindowOn StockTake series for a while, you’ll know that we always open the edition with a look at some of the key measures that we have been tracking long-term, sometimes back to the credit crunch of 2009. Why you might ask? Because these enduring trends continue to shape how shoppers think, behave and ultimately make decisions. Understanding them isn’t just interesting, it’s strategically essential. So, why does all you are abou

For those who haven’t come across us before: every December, Shoppercentric runs a nationally representative survey with UK grocery shoppers, tracking behaviour and attitudes across measures that in some cases go back to the Credit Crunch of 2009. This is our 55th edition.