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Brand Managers:
Launch your shopper-validated pack innovations with confidence 2x faster!

OptimEyes® validates your pack designs in context, ensuring emotional response that drives purchase, delivering actionable insights to create high performing packs

Happy Clients

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"By far and away one of the most flexible, diverse and innovative projects I’ve worked on to date… just thank you! We owe you a beer!”

"We were seeking an agile, in-context pack testing solution to help us move quickly and confidently to launch and found Shoppercentric.The pack testing service that they provide is always rapid, with great diagnostics enabling in market success."

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"Shoppercentric is one of those gems in the world that not only says it understands shoppers but really understands shoppers and the concept of shopping."

Richard Lunn,

Senior Global Commercial Director

(Greencore)

Ruth Snowdon-Gough, International Marketing and NPD Director

(Hain Daniels Group)

Iris Cremers,

Human Insights and Behaviour

(Unilever)

Is it finally time
to
accelerate your pack validation
and beat your competitors to market?

you no longer need to chose between speed to market and quality of your pack innovation. OptimEyes® offers 2x faster pack validation for informed decision-making and iterative design

OptimEyes® is the best
in class pack validation solution from recognised shopper experts

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Jamie Rayer
Managing Director of Shoppercentric

" I am thrilled to announce the launch of OptimEyes®, our rapid pack validation solution.

Drawing on over 30 years of our shopper and innovation expertise and utilising cutting-edge technology, we are now able to deliver shopper-proven pack validation at a record speed.

With OptimEyes®, our clients can accelerate their product & pack innovations and gain a competitive edge in their category."

  • 30+ years of shopper, innovation and trade marketing experience

  • Delivered more than 2500 shopper studies

  • Presented on 80+ industry conferences

  • Published 800+ press articles

  • Issued 50 shopper trends reports

More Happy Clients

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Request your pack acceleration call below:

We'll discuss your pack validation needs and propose an optimal test design to accelerate your speed to market and launch your innovation with confidence

"We were seeking an agile, in-context pack testing solution to help us move quickly and confidently to launch and found Shoppercentric.
The pack testing service that they provide is always
rapid, with great diagnostics enabling in market success."

Ruth Snowdon-Gough

(Hain Daniels Group)

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