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One Shopper Against Plastic
We spoke to one passionate shopper about her intrepid journey towards a more sustainable lifestyle. Julie - single mum of two hungry...
Shoppercentric
Oct 24, 20193 min read
24 views


Sustainability takes effort
We may well feel that sorting our waste into the separate recycling bins or perusing the wonky veg is a job well done...
Sarah Banks
Oct 17, 20193 min read
38 views


Being 'Green' - We're all at it
It seems that being ‘green’ has become the norm, with 80% of UK shoppers describing themselves as being ‘environmentally friendly’...
Danielle Pinnington
Oct 10, 20192 min read
26 views


Grandmother knows how to suck eggs
Earlier this year, those of you with school aged children may well have received a letter or email from your children’s school...
Kristen Davis
Oct 3, 20192 min read
47 views


NEWS: Touchstone Signs Exclusive Global Partnership Agreement with MindTrace
Unique offering measures System 1 responses without asking a single question
Shoppercentric
Jun 27, 20193 min read
30 views


Optimising the sports viewer's experience
It’s often claimed that big data analytics is for the benefit of the customer as much as the provider but cynics almost equally counter...
Rob Bates
Jun 13, 20193 min read
66 views


Big Data – just a part of the story you need
Big data, fast data, however you want to talk about it, is in rapid growth. To give you some perspective: Over the last two years alone...
Danielle Pinnington
May 23, 20193 min read
40 views


Are Norms still Normal?
Debating the usefulness of norms and benchmarks is one of those not-so-rare pleasures any Insight or research specialist...
Sarah Banks
May 9, 20194 min read
47 views


Life in the palm of our hands
No, midwifery isn’t our latest venture here at Shoppercentric, but we do enjoy getting to grips with life in general...
Kristen Davis
May 2, 20193 min read
44 views


The insignificance of significance testing.
I mentally gave thanks to Jack Miles for raising this prickly issue...
Tim Baker
Apr 25, 20193 min read
60 views

"Send three and fourpence. We're going to a dance."
Over the weekend I came across an amusing video doing the rounds that got me thinking about the challenges we face...
Jon Darby
Mar 22, 20193 min read
76 views


It's called a touchpoint for good reason
We know that over 80% of visual activity in the purchase process is attributed to processing the vast array of packaging available...
Kristen Davis
Mar 14, 20194 min read
77 views


It’s all from the heart.
I was doing a bit of industrial navel gazing the other day. No, not risking a herniated disc by trying to peer into my own belly button...
Tim Baker
Mar 7, 20193 min read
29 views


Convenience – a channel or a mindset?
For a number of years now the Convenience sector has been in growth, with aggressive store opening strategies...
Danielle Pinnington
Feb 28, 20193 min read
82 views


Nudge Nudge Blog Blog
I, probably like most who read blogs, are generally interested in what’s going on the marketplace...
Jamie Rayner
Feb 21, 20194 min read
61 views


Simply better retail experiences
Last week I was sharing our latest trends report with POPAI members at their annual retail conference...
Danielle Pinnington
Feb 14, 20192 min read
39 views


Waitrose - 5th October 2018: BBC Hereford and Worcester
Iona speaks to BBC Radio Hereford and Worcester about Waitrose's latest delivery idea. Listen from the 20 minute mark. BBC Radio Hereford...
Shoppercentric
Oct 11, 20181 min read
11 views


Touchstone Partners Acquires Pure Play Shopper Insight Consultancy, Shoppercentric
…New Director Partner - Jamie Rayner – Recruited to Head the Acquisition London, UK – 3rd October 2018 – Global research consultancy...
Shoppercentric
Oct 9, 20183 min read
69 views


"The reports of my death have been greatly exaggerated."
Look up ‘premature obituaries’ in Wikipedia and you will quickly discover a list of famous people as long as your arm who have mistakenly...
Shoppercentric
Jun 7, 20182 min read
40 views


Marks & Spencer - 23rd May 2018: BBC Radio Wales/ BBC Three Counties Radio
Danielle spoke on Radio Wales about M&S and the news that they have suffered a 62.1% fall in pre-tax profits and over 100 stores will...
Shoppercentric
May 25, 20181 min read
19 views
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