Sarah Banks
Sustainability takes effort
We may well feel that sorting our waste into the separate recycling bins or perusing the wonky veg is a job well done...
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Danielle Pinnington
- Oct 10, 2019
- 2 min
Being 'Green' - We're all at it
It seems that being ‘green’ has become the norm, with 80% of UK shoppers describing themselves as being ‘environmentally friendly’...
22 views
Kristen Davis
- Oct 3, 2019
- 2 min
Grandmother knows how to suck eggs
Earlier this year, those of you with school aged children may well have received a letter or email from your children’s school...
41 views
Shoppercentric
- Jun 27, 2019
- 3 min
NEWS: Touchstone Signs Exclusive Global Partnership Agreement with MindTrace
Unique offering measures System 1 responses without asking a single question
27 views
Rob Bates
- Jun 13, 2019
- 3 min
Optimising the sports viewer's experience
It’s often claimed that big data analytics is for the benefit of the customer as much as the provider but cynics almost equally counter...
62 views
Danielle Pinnington
- May 23, 2019
- 3 min
Big Data – just a part of the story you need
Big data, fast data, however you want to talk about it, is in rapid growth. To give you some perspective: Over the last two years alone...
38 views
Sarah Banks
- May 9, 2019
- 4 min
Are Norms still Normal?
Debating the usefulness of norms and benchmarks is one of those not-so-rare pleasures any Insight or research specialist...
45 views
Kristen Davis
- May 2, 2019
- 3 min
Life in the palm of our hands
No, midwifery isn’t our latest venture here at Shoppercentric, but we do enjoy getting to grips with life in general...
43 views
Tim Baker
- Apr 25, 2019
- 3 min
The insignificance of significance testing.
I mentally gave thanks to Jack Miles for raising this prickly issue...
58 views
Jon Darby
- Mar 22, 2019
- 3 min
"Send three and fourpence. We're going to a dance."
Over the weekend I came across an amusing video doing the rounds that got me thinking about the challenges we face...
74 views
Kristen Davis
- Mar 14, 2019
- 4 min
It's called a touchpoint for good reason
We know that over 80% of visual activity in the purchase process is attributed to processing the vast array of packaging available...
75 views
Tim Baker
- Mar 7, 2019
- 3 min
It’s all from the heart.
I was doing a bit of industrial navel gazing the other day. No, not risking a herniated disc by trying to peer into my own belly button...
26 views
Danielle Pinnington
- Feb 28, 2019
- 3 min
Convenience – a channel or a mindset?
For a number of years now the Convenience sector has been in growth, with aggressive store opening strategies...
79 views
Jamie Rayner
- Feb 21, 2019
- 4 min
Nudge Nudge Blog Blog
I, probably like most who read blogs, are generally interested in what’s going on the marketplace...
47 views
Danielle Pinnington
- Feb 14, 2019
- 2 min
Simply better retail experiences
Last week I was sharing our latest trends report with POPAI members at their annual retail conference...
37 views
Shoppercentric
- Oct 11, 2018
- 1 min
Waitrose - 5th October 2018: BBC Hereford and Worcester
Iona speaks to BBC Radio Hereford and Worcester about Waitrose's latest delivery idea. Listen from the 20 minute mark. BBC Radio Hereford...
9 views
Shoppercentric
- Oct 9, 2018
- 3 min
Touchstone Partners Acquires Pure Play Shopper Insight Consultancy, Shoppercentric
…New Director Partner - Jamie Rayner – Recruited to Head the Acquisition London, UK – 3rd October 2018 – Global research consultancy...
49 views
Shoppercentric
- Jun 7, 2018
- 2 min
"The reports of my death have been greatly exaggerated."
Look up ‘premature obituaries’ in Wikipedia and you will quickly discover a list of famous people as long as your arm who have mistakenly...
39 views
Shoppercentric
- May 25, 2018
- 1 min
Marks & Spencer - 23rd May 2018: BBC Radio Wales/ BBC Three Counties Radio
Danielle spoke on Radio Wales about M&S and the news that they have suffered a 62.1% fall in pre-tax profits and over 100 stores will...
16 views
Shoppercentric
- May 3, 2018
- 3 min
GENERATION Z - They know they matter
References to ‘Gen Z’ (defined as 15-24yrs) are everywhere these days as brands and retailers seek to demystify these new kids on the...
11 views
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